VP OF MARKETING
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With nearly 20 years of marketing experience with global brands and food companies, Daniel Barba brings a strategic and consumer-driven approach to Bob’s Red Mill. The skills he has honed working in the emerging brands space make him particularly adept at launching new products and bringing together a mix of marketing strategies to drive sales and market growth. His goal? To continue our commitment to quality and authenticity, while reaching the next generation of consumers.
WHY DID YOU CHOOSE BOB’S RED MILL?
I was inspired by the story of Bob and Charlee Moore and their positive impact on the better-for-you foods industry. I also wanted to come to a company where I could make a positive impact on both a brand and the global food system, and I can do that here at Bob's Red Mill.
WHAT’S THE BEST ADVICE YOU’VE EVER BEEN GIVEN?
Never stop learning and never stop disrupting yourself.
WHAT'S YOUR FAVORITE BOB'S RED MILL PRODUCT?
